Jennifer Escobar

Digital Marketer

I'm a marketer and recent MBA holder with experience working in startups dedicated to the process of helping the core missions of each organization.
Currently, I have been working as a digital marketer of all sorts. I have been wearing many hats such as being involved in the community engagement on social media platforms, video content editing, social media conceptualization and so much more.
I have learned that I enjoy being creative and also leaning into the logistical side of things.

Flourish Salon Business Development

Podcast Management & Production

  • Grew The Thriving Stylist Podcast from under one million downloads in 2018 to over 3 million downloads in 2022

  • Create a social media content strategy around podcast promotion on a continuous basis

  • Oversee production of podcast assets such as podcast audio, show notes, transcriptions, copy and promotional web page/social graphics

Social Media Management

  • Manage and grow the @thethrivingstylist Instagram account from 5,000 followers to 32.3K followers through creative and innovative social concepts

  • Manage and grow the @brittseva Instagram account from 35.2K followers to 58.9K followers through creative and innovative social concepts

  • Manage Britt Seva - Social Media & Marketing Strategist For Hairstylists Facebook page

  • Planning/creating social media content strategies highlighting the education and support that we offer through the company’s membership program, Thrivers Society.

Thriving Stylist Blog

  • Oversee Blog Content Strategy

  • Strategize with the Marketing Director and Copywriter to brainstorm/produce educational blog content in alignment with our marketing campaigns

HUXLY

Managed Influencer Outreach Campaign

  • 600 Cold Emails Sent

  • 70% Open Email Rate

  • 10% Response Rate

Research and Strategy Development

Supported Huxly in developing a go to market strategy. I researched different social platforms and presented research data or findings. Based on the research, the team and I brainstormed how to best execute content marketing and growth tactics.

SUTRA

Influencer Outreach Program

• Managed and organized email communication to bloggers, Instagram influencers and PR through an outreach program
• Brought awareness of the company’s products through the outreach program
• Maintained CRM software known as Pipedrive to organize and move sales leads through the sales cycle from our outreach program

Studious Marketing Girl

https://studiousmarketinggirl.wordpress.com/2018/04/01/benefits-of-social-media-marketing-twitter/
https://studiousmarketinggirl.wordpress.com/2018/05/25/market-segmentation/

When I was an undergraduate, I kept a marketing blog that provided insights on different elements of marketing.